Oxatis, the most widely used SaaS software solution in Europe for the creation and hosting of e-Commerce sites, partners with Apizee to offer to French, English, Italian and Spanish customers a multichannel customer engagement solution (click to chat, click to call, click to video …).

Setting up the association

Lannion, December 16, 2016 – While the rate of cart abandonment almost reaches 70%, online customer relations have an increasingly important place in e-commerce websites. According to a Forrester Research study[1], 53% of customers are likely to abandon their online purchase if they can’t find a quick answer to their questions. Many of them would be more willing to complete their purchase if, for example, an online advisor would answer their questions. The Apizee solution provides an answer to this problem by offering a real-time multichannel live chat that makes the online shopping experience more human-like.

Oxatis, the 1st e-commerce cloud solutions provider in Europe, complements its wide range of tools by partnering with Apizee. Oxatis gives customers the opportunity to integrate this solution into their e-commerce websites. The quick and easy setup of Apizee allows them to engage visitors in real time and increase their conversion rates.

“The availability of an online advisor, easy to contact by chat, call or video is an indispensable tool for an effective online customer relationship. That’s why we have selected Apizee, which provides a practical and easy-to-access solution for managing the customer interactions of our European e-merchants.” Marc Schillaci, Oxatis Founder and CEO.

The benefits of the Apizee multichannel solution:

• The possibility to set a strategy adapted to your visitors behaviour: a wide selection of communication tools (click to chat, click to call, click to video, advisor directory), time displaying, opening hours.
• Great flexibility to customize the visitor’s interface (colours of the window, messages, headers…)
• Several options in addition to the communication methods offered by the solution: sharing guides and product notices in PDF, sharing screen, help filling forms. Each option is a strategy for encouraging customers to make their purchases by confirming their shopping carts.
• Conversion optimization by taking advantage of the statistics available. These statistics allow to analyze visitors’ navigation behaviour and to improve the chat performances (response time, missed conversations …) by downloading complete analysis reports. 

About Oxatis

Oxatis was founded in 2001 and provides a comprehensive, high-performance e-commerce solution for small and medium-sized companies. With more than 10,500 e-merchants (France, the UK, Spain and Italy) Oxatis is Europe’s leading provider of SaaS e-commerce solutions. Oxatis’ technology offers unique benefits, such as a wealth of features, reliability, rapid start-up, and ongoing improvements that apply the latest developments in the e-commerce field. Oxatis has been selected as exclusive e-commerce solution provider by Sage (more than 2 million client businesses in France, Spain and the UK), Team System (leading player in Italy, accounting for 60% of the management software market) and Crédit Agricole. Oxatis also has “Google SMB Premier Partner” status, due to the exceptional performance of online advertising carried out by its e-merchant clients.

[1]Forrester Research, Trends 2016: The Future Of Customer Service, 2016

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