What is Customer Engagement?

Customer engagement refers to the process of connecting with your customers. It's all about making sure your customers feel like you're there for them, and that you're committed to providing a great experience for them.

Customer engagement can come in many forms—it's not just about sending out notifications or sending a newsletter every once in a while. It's about being present on social media and responding to comments and questions quickly, as well as responding to emails in a timely manner.

1. Customer engagement leads to a better relationship between you and your customers.

2. Engaged customers are more likely to buy from you again.

3. Engaged customers lead to increased word-of-mouth referrals for your business.

When a company focuses on customer engagement, that company is taking a proactive approach to connecting with their customers. This includes things like responding to customer feedback, creating unique content for the brand, and interacting with current and potential customers on social media.